A home based business that caters to healthcare needs can achieve strong growth. The growth of personalized healthcare and round the clock medical services has not been impacted by recession.Healthcare offers high business potential as it can render wellness products and services to millions of people. It can provide financial security through a successful business model.Demand for Medical Services: The current healthcare system is under tremendous stress to meet the increasing demands for primary geriatric care. A high percentage of the baby boomer generation is expected to head to retirement this decade. The increasing preference for primary care at home among the elderly has further pushed up demand for medical services. It is said that more than 10 million people in developed nations are to become seniors by the year 2020.The medical expertise provided can vary from non medical for assisted living services. Non medical services provide assistance for comfortable stay at home for the seniors. An assisted living facility provides passage for shift in stay for those unable to live at homes. The profit margins with the above business opportunity are growing tremendously.Healthcare Products and Profits:Healthcare products of home based business can extend beyond vitamin supplements. Antiaging products, calorie drinks and cosmetics find strong appeal with the health conscious population. Natural health beverages with ayurvedic products that work against stress and general ailments are popular. Certain healthcare companies offer opportunities for executives and franchises to sell their product.Low cost home based business can be initiated by taking advantage of the opportunities offered by many such companies. Product information can be gained for a nominal amount through coaching centres and teleconferences.Business and Marketing Potentials:Neighbourhood networking can help identify the potential distributors for healthcare products and you can strategically join hands with them and earn regular commissions. Sales training and lead generation skills can be learnt though business training programs offered by product companies.An independent distributor program can be undertaken for wellness products which are developed by professionals. Enrolment as a dealer for new calorie drinks and herbal products can negate the difficulty of working in a saturated environment.Dealers can promote and place orders for their products from home though a provided back office URL. Consumers can place orders through the dealer’s website to earn reward points and bonuses with discounts. Marketing needs of a healthcare business can be attended through distribution of wellness information, press release and educational data.