All posts by schatzi

Digital Signage For Healthcare – Healthcare

Another one of those large industries that tends to be embracing the incorporation of interactive digital technology into the busy halls is the health care industry. One of the main reasons that digital signage for healthcare seems to be such an obvious solution is that the majority of people who walk into a hospital are stressed and/ or disoriented. Whether they are sick or injured themselves, visiting a loved one, or even just getting a routine checkup, there is plenty enough to worry about already.Digital signs can be used in a variety of ways to guide them, offering a smooth transition into the everyday life of the hospital environment and making it an easier process for everyone.This can be done through digital bulletin boards or an interactive display that gives instructions using touch-tone technology. Of course, there will always be patients who are in such a bad state they have no time or focus to concentrate on something even this simple, and they will blaze right past, but leading the rest of the patient population with interactive technology frees up more of the staff to focus on those patients who need immediate attention.Another great use of digital signs that works great in larger health care facilities are wayfinding displays. These are large interactive maps where visitors can quickly touch a finger to the destination they want to go and receive immediate directions.They can also see where all the most important locations are–such as restrooms, cafeteria, emergency room, waiting room, x-ray, and ICU. Hospitals are often quite bland and repetitive in design, and many people find they get lost in even the smallest facilities, especially under considerable stress.Of course, digital signage is not just beneficial to patients but helps the hospital staff in a variety of other ways as well. Everyone that works in the hospital is part of one huge team, and it takes effective management in order to keep that team functioning as one cohesive unit.This requires good communication, and this is where digital signage for healthcare comes in. Signs can be use to make announcements, give instructions, and send out health alerts. They can also be used in cafeterias to display cafeteria menus for everyone to see or provide entertainment when it is needed most.This is only the beginning, and if you think of the nature of health care technology, it should be obvious that digital signage will play an increasingly important role. How will this technology be used in the future to not only streamline processes but improve advanced methods of treatment?

How A Healthcare Advertising Agency Can Help Your Business Really Understand Your Audience – Healthcare

In the past, companies could afford to blanket consumers with information. There was little need for a healthcare advertising agency to spend much time targeting the most fruitful client bases. Radio and TV assured that everyone was virtually a captive audience for all promotions. With the arrival of the internet, everything changed. Now, every hospital marketing agency uses careful audience targeting – and if they don’t, they’re doing clients a disservice. For today’s healthcare advertising agency, identifying a target audience is just the beginning. The best promotional programs emerge after a much more in-depth process of research and investigation: the process of truly understanding the target demographic.A Good Hospital Marketing Agency Can Tell You Everything About The AudienceWhat does a neurologist do for lunch? How late does an average 45 year old with high cholesterol stay up at night? These questions might seem irrelevant until you consider their implications for medical promotions. In order to accurately target the neurologist, you need to know what media he encounters during the day. You need to know what websites he visits, and what medical journals he is most likely to read. The same thing is true for the 45 year old with high cholesterol. They will almost certainly have radically different schedules, and turn to totally disparate media in their downtime.Benefits Of In Depth ResearchSome might question whether or not it’s worthwhile to put this much time into research. There is still certainly the odd healthcare advertising agency resisting this new push for increased understanding of the audience, but even the holdouts show signs of embracing the facts. Thanks to increasingly specialized websites and publications, it is possible for a hospital marketing agency to provide a more targeted message than ever before. The limitation of that targeting is no longer the media, but rather the amount of research that can be performed. One can place an ad in a very specific, industry-only web sector, but not until that sector has been clearly identified as beneficial and receptive to these kind of products.Dollars And SenseThe increased spending on research is almost always less expensive than trying a particular broad campaign and hoping for good results. Focus groups can help even a small healthcare advertising firm understand the habits of a target audience at very little cost. The amount saved on otherwise wasted promotional efforts can be funneled into another campaign, perhaps targeted very directly at another promising sector.Every healthcare and hospital marketing agency faces the unique challenge of frequently appealing to two very different audiences. The same new medicine may be marketed to physicians and their patients, or hospital workers and in-home caregivers. With such a broad market to address, choosing the right audience and pinpointing the best ways to contact them become increasingly important. There is a big risk of wasteful spending unless highly targeted approaches are used for the two different sectors. When a health care marketing company can successfully isolate engagement opportunities, all funds can be used to their best advantage, helping health care companies maximize their return on investment.

The Difference Between Individual and Family Healthcare Plans – Healthcare

The costs of medical care in US are soaring with each passing day and in this scenario, it has become quite confusing to identify a perfect health insurance plan. However, if an individual has a clear idea of what kind of coverage his health insurance plan should provide him with as well as the budget that he can afford for the same, then the decision of choosing a good health insurance plan definitely becomes easier.The two most popular health insurance plans available are individual and family healthcare plans. Even though other health plans seem less costly, the fact remains that individual and family health insurance plans prove to be much more cost effective in the long run. However, before people choose any of the two plans, it is vital to understand the points of difference between the two.Individual healthcare plans, as the name suggests, provides medical care benefits to a single person and is best suited for people who do not have any family to support or provide medical care to. The plan comes with various options and price ranges depending on the type as well as level of coverage desired by an individual. The cost generally varies according to the individual’s preference of visiting a doctor as well as the medical care facilities of their own choosing or a pre-assigned set of doctors and medical care facilities.Family healthcare plans are generally selected by people who want a health cover for themselves as well as their families. Since the plan is designed to provide for the medical care of more than one person, it naturally comes with a higher price tag than individual plans. The cost of the plan can vary from one family to another according to the gender, ages as well as the eating and drinking habits of the family members.

Good, Bad, and Indifferent Healthcare Reform – Healthcare

After working in the insurance field for several years and learning the curves, legal jargon, and attitudes of industry leaders nothing ever seems to amaze me. Under this new format and re-structuring of the affordable care act laws, known as Healthcare Reform, more than enough people are being helped. Though, the plan has many flaws that needs to be revised, overall many people who once were unable to have coverage can now have affordable health insurance and care thanks to this mandate. A plan that was introduced by Mitt Romney in the state of Massachusetts, has been implemented by our current President Barack Obama, although much mockery and the smearing by political leaders and tea parties to attempt to spoil something good for the American people, good always prevails over evil.The best thing we can do as consumers is to educate ourselves and to realize that to control cost we must change our lifestyle and behaviors. Once, the rubber truly hits the road which is in this case our finances, then many of us will pay better attention to how our money is being spent and what is expected of us as consumers. The insurance industry is transferring the cost itself to consumers overall to help cover the cost due to the fact that everyone has to have coverage regardless of their health conditions; pre-existing conditions no longer matter. The industry is moving towards to having consumers pay higher deductibles and premiums thanks to no longer being able to rate or deny coverage altogether.In all actuality insurers’ have just hiked their prices higher to attempt to absorb the cost of healthcare not knowing who they will cover under the new healthcare reform law. As a whole the entire health insurance industry will experience higher cost, because more people than ever before who have been denied, will now be able to receive coverage no matter their economic situation.If someone is economically challenged and are eligible for a tax credit also known as a subsidy, then, the federal government will help pay insurers, so every individual can have coverage if he or she chooses to take advantage of the tax credits that has been implemented from this current administration. This tax credit will help consumers who are unable to pay for insurance own their own, they will receive a certain amount of money monthly as a credit that will go directly to the insurer to offset the difference if they need financial assistance. For individuals who are living in poverty and has no income or money altogether; then they will receive state Medicaid to provide health insurance and care for themselves.Overall, this will increase the cost of insurance for all. The government as a whole whether on local, state or federal levels controls every industry regardless of its kind. The politicians on every level of government should stop accusing the other with all the rhetoric, and begin to do their jobs for the American people especially those suffering in this country due to a lack of finances. The stupidity and arrogant ways of some politicians’ who are in authoritative positions and abusing their authority as leaders in society is unacceptable.All the bickering,backstabbing, and uncooperative spirit to work together for the common good of others must come to an end. We all will give an account of how we have lived in this life, the rewards will be limited or lost to those who are using their position of authority to abuse their status in society. Our current President Barack Obama has done a tremendous job with having a heart for people, his accomplishment of succeeding with Healthcare Reform, though it has many flaws and needs to be revised; is truly a blessing to many people who have never had the opportunity to be able to afford affordable healthcare. His efforts will not go unnoticed and he should be applauded for this massive undertaking and accomplishment.

Leveraging IT Services for Re-Shaping the Healthcare Landscape and Transforming Their Operations – Healthcare

One of the largest sectors that relies greatly on information technology is the Healthcare industry. From hospital management, clinical development, regulatory compliance to research and development, technology plays a significant role. Owing to its widespread coverage, services and growing expenditure, this industry is growing at a tremendous pace. However, there are several challenges that continue to plague this sector.Amongst several odds, two major challenges confronted by this industry include increasing service costs and the compulsion of providing medical care facilities to all sections of society irrespective of their purchasing power. In such a scenario, Information Technology’s role in providing high quality health services is rapidly growing.With increasing penetration of technology in the healthcare industry, care providers, as well as, patients are enjoying the benefits of on-demand access to medical information as and when required. As the reforms and economy continue to present challenges, advancements in information technology (IT) will help ensure compliance with new legal requirements, besides providing improved patient care at low-cost.The advantages of Technological Innovation:
Data storage management systems are playing a significant role in maintaining patient records in an appropriate, secure, and easily accessible way.
Advancements in picture archiving and communications systems, electronic medical records, and computerized physician order entry solutions are being implemented at a rapid pace. Medical practitioners are making rapid use of mobile computing. This has helped care providers to share electronic patient records and other information without delay. This has reduced medical errors significantly and have improved services for patients.For physicians certain solutions such as electronic scanning and maintaining records are being used more than ever before to augment administration efficiency, expedite insurance claim processing, and consolidate management of electronic record.The growing complexity of modern medicine has paved way for several diagnoses, drugs, medical and surgical procedures that are available today. All this and more have taken patient care and service to the next level. This has resulted in increasing adoption of IT services, which indeed has significantly contributed to overall patient care and service.Additionally, healthcare providers need to develop a robust IT road-map by adopting systems’ that can provide accurate and meaningful insights from humongous piles of data from different sources. However, to meet the growing demand for technology in this industry, robust IT infrastructure needs to be incorporated. With high-end IT infrastructure support and solutions in place, operational efficiency could be enhanced, processes could be transformed and productivity could be augmented.

Healthcare Nursing Jobs – Healthcare

Nursing is an immense area of opportunities for all those people who are willing to offer help to others. This field of work have got different sorts of responsibilities and working environments so as to fit as per one’s personality and pursuits. This field is panoptic from non- general nursing tasks to direct form of nursing services in different hospitals.Standard Healthcare nursing jobs are always comes in mind whenever any individual hear about the term nurse. Such jobs are generally situated in the healthcare centers and also feature various forms of skills which are for sure required. The Healthcare nursing jobs in the healthcare and hospital centers contain:• Staff nurse – These nurses are responsible for taking care of the patients on the floor. Actually, these patients suffer from psychiatric illnesses and cancer. Moreover, these nurses also take care of the newly born babies and mothers, surgical patients and emergency patients.• Surgical nurse – The surgical nurses organize patients for their respective surgeries, also help the doctors in the surgery process, and are responsible for taking proper care of the patients after surgery.• Nurse Supervisor – The nurse supervisor are there to supervise the staff nurses working on the floor. Moreover, they sometime handle the work of firing and hiring the nurses for the staff.• House supervisor nurses – The house supervisor nurses to handle the work of almost entire hospital and also aid in assisting the staff nurses if they require any help.The medical and healthcare industry is always demanding suitably skilled and experienced nurses to fill current and future vacancies. If you simply want a holiday with a secure source of income for a specific timeframe, get in contact with a well regarded and experienced healthcare recruitment agency today.

The Coming Explosion of Home Healthcare – Healthcare

As the parents of Baby Boomers enter their golden years, the average age of the population in the US is quickly rising. The statistics show that the senior population will steadily grow over the next few decades, and reach 80 million by the year 2050, as all of the Baby Boomers themselves reach senior status. According to recent data, 82% of people said that they would prefer to stay in their homes as long as possible, much preferred over the other options of hospitalization or living in a retirement community. However, it has become impossible for many working families to provide the adequate care that their elderly loved ones need in the home. This has created remarkable interest and growing demand during the decade in home healthcare for seniors.Of course, there are many considerations involved with both your patients and also their loved ones when choosing between a nursing home and home health care. These concerns can be based upon the seriousness of the condition, and how much care is needed for the affected individual. But a facility is often not necessary, and in-home care allows these senior citizens to maintain their independence and peace of mind in the comfort of their own home, with less expense, a critical component of reducing the cost of healthcare in this country. Home care also has better patient outcomes and quality of life on average than other options.As the home healthcare option becomes more mainstream, the number of questions that are popping up within families are also growing. One of the most common myths of home healthcare is if the family is already helping, there’s no need for additional care. However, people who are physically or emotionally exhausted or guilt-ridden because of their own shortcomings simply cannot provide the best care. According to the research provided by the Harvard Medical School Family Health Guide, family caregivers should neither expect nor try to be “on-call” 24 hours a day. Every caregiver needs respite and periods of relief.Another belief is that if the senior can’t do their own shopping or housework, they simply shouldn’t do these activities anymore. Everyday tasks, like dishes, vacuuming or rearranging the basement or cleaning the garage, can be quite tedious for a senior with arthritis for example. Basics, such as organizing a closet, can be extremely exhausting for a cancer patient. These tasks are never ending and, if they become more difficult during post-op, or due to treatment or age-related conditions, they can take precious time away from patients in an already very busy schedule. But completion of these tasks is necessary for a high quality of life for your patients. When even the most basic daily tasks become overwhelming, or loved ones just need a helping hand, a qualified care provider is the best option to step in and help.Another myth is that until the senior knows what services they need, they shouldn’t consider in-home assistance. But patients don’t need to know what care they need up front, that’s what qualified homecare professionals are for. Any reputable agency will perform a needs assessment, that will ensure the patient’s needs are accounted for and the attending Doctor’s Plan of Care is followed. Waiting until needs are quite obvious to all is not usually a recommended path.Seniors may also be reticent to invite a stranger into their home. Safety is always a legitimate concern for seniors, especially considering the relatively rare but highly sensationalized stories that highlight patient abuse or breaches of trust. From a security standpoint, when you deal with well qualified care staff, from a reputable agency, this can help provide the peace of mind that patients and families need when arranging help in the home setting.From a medical/patient outcomes standpoint, various studies show that in home care can be safer than the alternatives, and not only because of the one-on-one care. One recent study indicated that about half of infections could be linked directly to hospital care. Another study reported that, given they are seeking the appropriate treatment for their condition, patients with chronic heart disease fare much better at home compared to the hospital. And, ultimately, remaining home can be less stressful because it is familiar, which fosters a sense of comfort and calmness for your patients.There comes a time for most ailing seniors to decide if they want home care or want to be in a nursing home. When factoring in the many benefits of staying in their own homes, added with the stress and apprehension of moving to a new home or facility (difficult at ANY age), it’s easy to understand the exploding demand for home healthcare.